Alexander Wang x Pepsi Black

DIRECTED | | WRITTEN | PRODUCED

Alexander Wang x Pepsi Black “Verifying Authenticity”

This surreal spot was created to showcase the collaboration between the iconic fashion designer Alexander Wang and the new soda product Pepsi Black. Alex designed Pepsi Black’s label with references to China’s infamous counterfeiting culture. We imagined a world where authenticity is paramount and Alex is at the helm verifying that each and every Pepsi Black product is authentic from the comfort of his very own call center.